– Alexandra Jules
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About us


Founded by Alexa Taron and Julie Brawn in 2015, Alexandra Jules has been in the business of providing customers the highest quality jewelry at incredible prices. Our direct-to-consumer business model has allowed us to source the highest quality stones and design custom heirloom jewelry and sell it directly to our clients without the retail markup. With our collection of unique yet timeless pieces, we pride ourselves on providing an exceptional product at an incredible price.

 Alexa studied at Loyola Marymount University and received a Bachelor of Fine Arts with a minor in Art History. She also achieved a degree in fashion design from The Fashion Institute of Design & Merchandising.

Julie attended Georgetown University, McDonough School of Business graduating with a BSBA, major in finance and a minor in English. She also studied International Finance and Strategic Management at Oxford University, Trinity College.

The pair has been designing jewelry since their teenage years, creating valuable contacts and sources over their combined 30 years in the industry. They were brought together by their mutual love of the highest quality fine jewelry.